Founder Anneen Henze’s journey started in 2010 when she initially created and sold mainstream ladies’ fashion. She later shifted her focus to maternity and breastfeeding-friendly clothing after having her first baby and realising the need for a local brand inspired by motherhood. We love that her styles are elegant and timeless, designed to be worn through every stage of your motherhood journey. Think loungewear, dresses, and intimates in nude, navy, and grey. Each style’s pattern and fabrics are carefully selected to give you stretch and movement during pregnancy while retaining its shape to have a flattering fit after birth. In Anneen’s own words, the brand has grown to be so much more than just supplying clothing, but also living, breathing, and celebrating the perfect and imperfect moments of motherhood.
The Local Edit
The Collective Boutique